College or university-wide theater guilds are not the only organizations that stage school productions. Ordinary students, who are not necessarily members of theater organizations, also conduct plays for different purposes. Students who are taking up subjects like oral communication or theater and dramatic arts stage productions for academic purposes, and there are those who perform during school events.
However, it is the participation of the audience that is most important in productions. Plays are considered successful if there are a lot of people who flocked in an auditorium to watch it. The audience serves as the evidence of the director and the actors in knowing whether a particular scene worked or not. When the actor shouts out a hilarious punch line, the audience should react by laughing. When the cast is faced with a suspenseful or horrifying scene, a gasp or a shriek from the spectators is a sound of confirmation. The reaction coming from the audience is music to the ears of the production's staff. The ticket sales collected from the audience's purchase also helps the guild in collecting resources for their upcoming productions. That is why to convince students and other people to watch the class or the organization production is important.
There are a lot of ways the students can promote their production to the public. One of the new ways that emerged is the utilization of the internet by creating a webpage specially made for the production. Just a simple site that will contain vital information about the play, like its play dates and times, venue, actors, a short summary of what the play is about, and the characters, is good enough. Other effective ways are to send text messages to students, use of the PA (public announcement) system of the school, and room-to-room promotion and ticket-selling. The traditional banner and poster printing still works too, so student should not forget to print posters and banners for promotion.By Louise G.
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